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- Together, let's make Lejre's Direct Reuse a true gold mine of reuse joy.
This was the message from the chairman of Lejre Municipality's Technical, Environmental and Construction Committee, Bjørn Lykke Sørensen, when he gave the opening speech and cut the red ribbon for Direct Reuse at the recycling centre in Torkilstrup today.
In front of the entrance to the new concept, over 100 people lined up to help give old things new life.
- "With Direct Reuse, we are moving away from the 'use and throw away' culture of the past and towards the vision of the National Waste Plan: to reduce waste and use our natural resources wiser, smarter and more responsibly. I think we can all see the sense in that," said Bjørn Lykke Sørensen.
He then cut the ribbon to the Direct Reuse containers, and the familiar shop containers - now with a new function - were quickly filled with people looking for everything from household items, furniture, clothes and toys.
- I've always supported Gensalg, so of course I want to support the new concept here too. I love reuse and have often given something away here myself. I will continue to do so, because I think it only makes sense - for the sake of the environment and because it's a good feeling," said Katarina Holm from Holbæk.
The new concept replaces the former second hand store Gensalg, which had its last opening day on April 27. The former retail space is now laid out with clear shelves and categories such as toys, cookware, building materials and furniture - ready to be filled and emptied again and again.
- The turnout today is clear proof that many people want to make a difference - for the climate and for the community, said Finn Kjær, Recycling Manager at ARGO.
Direct Reuse is already a success in Kalundborg, Køge, Roskilde and Stevns municipalities, where the concept has been running since June last year. Until March this year, 153,870 items have changed hands - saving the climate an impressive 1,728 tonnes of CO₂. This corresponds to the average annual carbon footprint of 132 Danes - or as Bjørn Lykke Sørensen mentioned in his speech: over 320,000 red steaks.
With Torkilstrup's participation, even more citizens become part of the community to extend the life of things and reduce waste. All with the Direct Reuse app, where you can easily enter your finds and help document the climate benefits of the joint effort.