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22.06.2022ARGO

Tour de France: From energy tower to Eiffel Tower

The Tour de France route passes through five of ARGO's nine owner municipalities on July 2, and ARGO will of course help to mark the occasion. The marking will take the form of special lights on the Energy Tower, used yellow bikes in the urban space in Roskilde, ARGO employees in yellow jerseys, and tour banners at the recycling centres - all under the heading 'From Energy Tower to Eiffel Tower'.

It's a big deal when one of the world's biggest sporting events takes its route through five of our nine owner municipalities. It is an event that goes down in history. With this in mind, ARGO would like to contribute to the celebration and the community by, among other things, providing the colors from the tour's jerseys in lights on the Energy Tower and employees in yellow driver jerseys.

Trine Lindegaard Holmberg, CEO of ARGO

Get the tour fever at the recycling centres
In addition to the colours of the tour jerseys on the Energy Tower, visitors to ARGO's recycling centres will also be able to get a little tour fever.

In the days leading up to and during the Tour de France Grand Départ, the many visitors to the recycling centres will also get a little Tour fever. There will be recycling centre employees wearing yellow jerseys and Tour banners on the site. Every year, 1.5 million cars visit ARGO's 14 recycling centres, so there should be plenty of opportunity for a good portion of visitors to get caught up in the good atmosphere.

Finn Kjær, Recycling Manager at ARGO

Leaders' jerseys in lights on the Energy Tower
Roskilde The festival's orange lights on the Energy Tower will be taken over by Tour de France lights on June 29 to warm up for the Tour.

We have interpreted the tour's jerseys in light on the Energy Tower, and had it recorded on video with a drone. For those who do not live in Roskilde and cannot see the Energy Tower from their home, the lights can still be seen on ARGO's website and Facebook profile. We are excited about the lighting design and hope that it will contribute positively to the Tour de France atmosphere.

Klaus W. Hansen, Deputy Director and responsible for Roskilde CHP Plant

Recycling and yellow bikes in urban space
In May and June, Roskilde Municipality, schools etc. have painted used bicycles yellow and hung them in various places in Roskilde city centre. Many of the bikes were donated by ARGO's recycling shops 'Gensalg'.

The decoration of the urban space makes good sense for us. On the one hand, it helps create joy and awareness of the Tour de France, and on the other, it helps signal that used bikes are a good investment both environmentally and economically - especially for those of us who don't cycle at Tour de France level, but enjoy cycling to and from work and perhaps for everyday shopping.

Ditte Titskov, Manager of ARGO's Resale Stores 'Gensalg'

Follow ARGO on social media and get 'tuned in' to the Tour de France
With the slogan 'From Energy Tower to Eiffel Tower', ARGO wants to contribute to the atmosphere around the event on its social media channels and raise awareness of the environmental benefits of recycling bikes for regular cyclists.

Questions about ARGO's Tour de France initiatives
Please contact Rie Døllner, Communications, rid@argo.dk or mobile: 61 55 86 05.